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A gifted future

FBA Imports is a leading importer of quality affordable homewares and giftware, supplying to major Australian retailers. The company has grown by 25-30 per cent year on year over the last five years and needed a new IT system to support its expansion plans.

In an extensive review of the software solutions available in the market, FBA selected PRONTO-Xi based on glowing customer referenceability.

“Every customer I spoke to told me the software ‘just works’. “ said Ramy Meseha, General Manager, FBA Imports.

Business improvements

Since implementing PRONTO-Xi, FBA Imports has achieved major business process improvements, staff productivity gains and optimal warehouse operations. The average picking rate has improved 46 per cent.
PRONTO-Xi Alert Intelligence has also provided a control mechanism by sending alerts to the purchasing department if staff has raised an order above available stock on hand.
Further, the use of PRONTO-Xi Mobile Sales has improved customer service levels. Sales staff can take orders and check stock availability on a mobile scanner when in the show room or out visiting customers. Being automatically integrated with PRONTO-Xi has increased efficiency, reduced paperwork and data entry errors.

Going for growth

With plans to launch a new retail brand and establish distribution centres in Sydney and New Zealand, Meseha has forecast revenue growth of 20 per cent over the next two years, and is confident PRONTO-Xi will scale accordingly to facilitate its growth.

"PRONTO-Xi has enabled us to get more out of the business and everything is in place now to deliver on our growth strategy," Meseha concluded.
Read more about FBA Imports here.

PRONTO-Xi benefits

  • Greater transparency of store performance throughout entire network;
  • Improved visibility of stock, financial and customer information across all stores;
  • Dramatically improved warehouse operations and stock management system;
  • Improved online presence and ecommerce offering
For more information, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  Contact us today to discover how PRONTO-Xi can improve your business.
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ProntoWire October
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