2017 ARA Report

2017 Australian Retailer Technology Review

The 2017 Technology Retailer Review was commissioned to examine and benchmark technology adoption among Australian retailers.

In surveying 146 retailers, the research draws attention to the fact that a majority of Australian retailers are already on the right track in terms of adopting some specific technologies including loyalty programs, integrated point-of-sale and loss prevention systems.

Further investigations reveal, however, there are still some real opportunities for retailers to refocus their priorities and grow their business by leveraging technology. These opportunities come at a time where Australian consumers are not only price and convenience driven, but pragmatic and willing to switch shopping with a retailer if they know they will receive a better customer experience elsewhere.

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Bricks vs Clicks — Of the retailers surveyed:

Bricks and Mortar
38% of retailers are exclusively bricks and mortar

Exclusively Online
8% are exclusively online

Omni Channel Retailers
While 54% are omni-channel retailers


Key Takeaways


Key takeaways

Ultimately the retail experience has come down to delivering a frictionless experience and using technology – when integrated – can assist retailers in making that possible. The 2017 Australian
Retailer Technology survey reports the next steps that retailers plan to take in the next 12 months indicate they understand this, with the survey results revealing they are still willing to step up
to address the growing challenges in the sector.

Australian Retailers Association (ARA) Executive Director Russell Zimmerman warns given that the sector is only set to get more competitive, particularly with the expected arrival Amazon in Australia shortly there is no more time to “wait and see” but rather a matter of being prepared.

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